Earn Your Master’s in Sports Management Online or on Campus

Become a Leader in the Sports Industry

Propel your career forward with a Georgetown degree.

Georgetown University’s Master of Professional Studies in Sports Industry Management degree can be earned online or on campus.

Whether you choose to earn the Master’s in Sports Industry Management degree online or on campus, the program emphasizes career mentoring and networking opportunities. You’ll graduate with the knowledge, inspiration, insight, connections, and experience needed to have a leg up for career advancement in the sports industry.

This program is ideal for professionals interested in pursuing an exciting and dynamic career in college athletics, professional sports, sports and entertainment organizations, players associations, or other sectors of the multi-faceted industry.

Georgetown University is one of the world’s leading academic and research institutions. We are a vibrant community of exceptional students, faculty, alumni, and professionals dedicated to real-world applications of our faith and service. We look forward to you joining us.

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Flexible Learning Format

Small Class Sizes

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Note: Bachelor’s degree required. All fields required.

A Curriculum Designed for Career Leadership

Led by a faculty of prominent industry practitioners who bring their expertise to each course, our curriculum offers a practical and applied learning model. You’ll leave the program with a comprehensive understanding of the global sports industry in areas including leadership, business, communication, strategic planning, and project management and implementation.

Courses you may take in this program include:

Strategic Sports Marketing

Every industry relies on the benefit of promotion — in all its various forms. This course will examine marketing and communications concepts, strategies, methods, and issues as they relate to the sports industry. Course content will focus on a framework that, when applied, will leverage sports to connect brands and consumers in measurable ways. The roles of public relations, mass media, and social media in sports communication within the amateur, collegiate, and professional ranks will also be covered. Ultimately the goal of this course is to provide you with a conceptual, strategic, and technical understanding of sports marketing and communication as practiced at all levels.

The Business of Global Sporting Events

The goal of the course is to assist you in understanding the many business aspects of hosting a major sporting event such as the Olympics, World Cup or Super Bowl and the competition that exists in the global events industry. This course will provide you with opportunities for experiences, examination of theory, and policy analysis and development. You will also gain an understanding of the practical application of educational, managerial, and organizational leadership within the context of the business of global sporting events.

Sports Sales, Sponsorship, and Revenue Development

This course provides an exploration of techniques used to sell and generate revenue in the sports business cycle. Topics include sales proposal development, sponsor solicitation, licensing rights, new business development, endorsements and merchandising, commercialization of technology, and corporate partnerships. The course is designed to introduce you to the relationships, structures, practices, and trends in global sports media today. The purpose of the course is to provide you with a practical understanding and broad overview of the economic realities, key principles, and organizational structures in media related to sports leagues, teams, associations, governing bodies, and events.

Sports Law, Contracts, and Negotiations

This course will provide an in-depth overview and analysis of legal principles and ethical issues in professional sports. Issues identified, analyzed, and explored include athlete representation, labor law, antitrust exemption, arbitration, collective bargaining, salary cap administration, free agency, and the application of ethics as a method in the decision-making and problem-solving process. In addition, the possible challenges relating to the management of a sports organization’s most important asset, its people, will be highlighted through identifying best practices, timely issues, and practical solutions.

Learn On Your Own Terms

Georgetown’s School of Continuing Studies is committed to empowering highly motivated students to pursue their passions and accelerate their careers while maintaining the balance they need in their professional and personal lives. Offering professional master’s programs in an online or on-campus format allows you to learn from experts in highly regarded, applied programs in the way that’s most suited to your schedule.

Be Prepared for a Career in the Global Sports Industry

The sports industry is growing rapidly, with global revenues projected to grow from $403.1 billion in 2022 to $680.7 billion in 2028.1

As a graduate of Georgetown’s Master of Professional Studies in Sports Industry Management program, you’ll gain the skills, insights, and network needed to join this exciting and highly competitive industry. You’ll also have the distinct advantage of earning your degree from one of the top sports management programs in the United States.

2024 Average Annual Salaries

  • Director of Corporate Partnerships: $84,7142
  • Sports Marketing Manager: $149,2003
  • Sales Manager: $141,6904
  • Athletic Director: $68,2265

Georgetown University’s School of Continuing Studies (SCS) offers a wide range of degree programs and applied learning experiences to an inclusive community of students and professionals. These programs combine theory with practice through rigorous curricula built on a foundation of ethical values.

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Sources

  1. “Sports industry revenue worldwide in 2022, with a forecast for 2028,” Statista. Retrieved August 6, 2024, from https://www.statista.com/.
  2. “Average Director of Corporate Partnerships Salary,” Payscale. Retrieved August 6, 2024, from https://www.payscale.com/.
  3. “Occupational Employment and Wages, May 2019, 11-2021 Marketing Managers,” Bureau of Labor Statistics, U.S. Department of Labor. Retrieved August 6, 202421, from https://www.bls.gov/.
  4. “Occupational Employment and Wages, May 2019, 11-2022 Sales Managers,” Bureau of Labor Statistics, U.S. Department of Labor. Retrieved August 6, 2024, from https://www.bls.gov/.
  5. “Average Athletic Director Salary,” Payscale. Retrieved August 6, 2024, from https://www.payscale.com/.